Serla is a leading tissue paper brand in the Nordic countries and in the Baltic States. Products within Serla brand are bathroom tissue, household towels, tissue handkerchiefs and baking and cooking papers. Serla products are produced in environmentally sound way and represent values such as reliability, safety and respect for nature.
The brand symbol for Serla is a squirrel. The Serla Squirrel personifies the clever choice a consumer makes when buying a Serla product, both economically and environmentally. Serla products are market leaders in their respective segments in the Nordic countries and in the Baltic States and have been awarded the Nordic Swan Label.