Serla - Superbrand
SERLA SAILING STRONGSerla has been named one of Finland’s Superbrands. A book on the strongest Finnish brands was published for the first time 2005. Superbrands Finland introduces Finland’s strongest and best-known brands, Serla among them. |
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Superbrands Finland
The Superbrands concept originated in the UK, where the first Consumer Superbrands publication saw daylight in the mid-1990s. To date, experts have listed the Superbrands of 42 countries, and did so for the first time in Finland 2005. The Superbrands Finland publication includes Finnish brands selected by a council consisting of Finnish marketing, media and corporate communications experts. The Superbrand Finland Council has thirteen members from various associations and companies involved in marketing communications. Serla was selected one of Finland’s strongest brands on the basis of its long history, Finnishness, quality products and successful marketing.